What is MSM, and is it used in your recipes?

MSM stands for 'Mechanically Separated Meat'. It's produced by machines that squeeze carcasses and frames under extreme pressures to remove any leftover meat and sinew to use as byproducts in pet food.

Many fresh pet food companies use this within their food since it is a cheaper option and still allows them to claim their food is human grade. How can you tell? Recipes with MSM typically have an ultra-fine "mushy" texture, are pale in color, and in some cases have such a high calcium content that they create chalky stools for your pets.

At Viva, we're committed to the highest quality ingredients and never use MSM in our food. We even carry a line of chunky recipes for dogs because we want you to see everything that goes into your food. From whole muscle cuts to whole birds, we're only using ingredients we'd put on our own table!