What makes Viva different?

Viva is transforming raw feeding by setting new standards in quality, transparency, and innovation. From sourcing human-grade ingredients to pioneering cutting-edge food safety measures, we go beyond the basics to deliver a product you can trust.

Here’s what sets us apart:

We believe pets deserve the same high-quality food as their humans. That’s why we source USDA-inspected, human-grade meats from trusted, smaller farms—just like those that supply your favorite restaurants and Whole Foods.

Unlike some conventional pet food manufacturers, we never use 3D/4D meats (diseased, dying, or expired) and only partner with certified humane farms that undergo third-party audits like G.A.P. or the American Humane Program. These farms avoid hormones and growth-promoting antibiotics, focusing on clean environments and quality nutrition to raise healthy, happy animals.

Additionally, our recipes contain real, whole-food ingredients with no fillers, preservatives, or synthetic additives, delivering the most natural, nutrient-dense meals for your pet.

Pet owners deserve complete transparency about what goes into their pet’s food. We go beyond just listing ingredients—we actively show the entire process.

From visiting farms to ensure ethical sourcing to sharing behind-the-scenes looks at our kitchen, machinery, and production methods, we give an open and honest view of how Viva is made. We also highlight the obstacles we’ve faced along the way, because we believe in being upfront about the challenges and decisions that shape our products.

Unlike many pet food companies, we don’t hide behind vague labels or marketing jargon—we invite you to see exactly what goes into every meal.

Raw pet food should be recognized as both nutritious and safe, not just by pet owners but by veterinarians and industry experts alike. The future of raw feeding depends on advancing food safety standards, and that’s why there is a continuous push to implement cutting-edge safety measures that go beyond industry norms.

One of the most groundbreaking methods in this space is the integration of probiotics for pathogen mitigation. Unlike traditional probiotics used for gut health, these carefully selected strains serve a unique, science-backed purpose—eliminating harmful bacteria. Some strains produce natural antimicrobial compounds, while others bind to and neutralize pathogens, ultimately outcompeting and reducing bad bacteria in the food.

This is just one aspect of our comprehensive food safety program, all aimed at making raw pet food as safe as possible. To explore the other safety measures we have in place or learn more about how we use probiotics, click the links below!